Pipedrive for SMEs: why choose this CRM and how it optimizes your sales
- Elise Dejour
- Dec 16, 2025
- 3 min read
What is Pipedrive ?
Pipedrive is a sales-focused CRM, originally created by salespeople for salespeople. Since its inception, it has established itself as an intuitive platform that helps you visualize your sales pipeline, track your contacts, manage your deals, and automate repetitive tasks.
Designed for sales teams and SMEs, Pipedrive stands out for its ease of use, intuitive interface, automation capabilities, and modern features, particularly those powered by Artificial Intelligence (AI).
Why choose Pipedrive over other CRMs?
Pipedrive is a particularly attractive CRM for SMEs, mainly because:
Its interface is very intuitive and its pipeline is visual and very clear, making this CRM easy to use.
Pipedrive grows with you; it is a scalable and flexible CRM that adapts to the size of your business (from a few users to dozens of sales team members).
It has numerous integrations: email, calendar, mobile phone, external API.
Pipedrive has added AI and automation features, as well as advanced prospecting tools (LeadBooster/Prospector), making it a modern CRM that is evolving rapidly.
Pipedrive's pricing is tailored to the budgets of SMEs, without overly complex configuration or heavy licensing from the outset.
This CRM is particularly suitable when you want a lightweight but powerful tool that can adapt to your growth and support more structured sales processes.
Who is Pipedrive for?
Pipedrive is ideal for:
SMEs with a sales team looking to structure their sales process (prospecting, quotes, follow-up).
Companies with an average sales cycle (a few weeks to a few months) and a need to automate follow-ups by prioritization.
Mobile teams: use on phone/tablet, calendar/call/mobile synchronization.
Companies that don't want an ultra-complex CRM, but want powerful business features (automation, reporting, AI).
AI & automation in Pipedrive for SMEs
Pipedrive now includes several useful AI features (depending on your subscription plan).
The AI sales assistant analyzes your current deals, detects inactive tickets or opportunities with no recent activity, reminds you of points to check, and suggests smart task prioritization.
The Prospector/LeadBooster tool is based on AI prospecting: it is an AI-powered lead generation tool that allows you to identify potential prospects. You can then enter this information into your contacts by adding it to your prospect list.
AI-powered personalized email creation: PipeDrive's AI generates email drafts for you, allowing your teams to speed up their communication and spend less time on time-consuming tasks.
Automatic email summaries: to lighten the message flow and help your salespeople quickly grasp the essentials.
Automation/marketing sequences: with automatic follow-ups, scheduled email sends, and sequences linked to leads/proposals in the pipeline.
These features reduce the time spent on manual and repetitive tasks, lower the risk of errors, and allow you to keep prospecting even outside of office hours.
Pipedrive for marketing
Another strength of Pipedrive CRM is its ability to support your marketing teams, particularly through its "sequence" feature, which allows you to:
You can create email sequences to send a series of messages according to a schedule, add a trigger (follow-up after a lead is created or follow-up after a quote is opened).
Email tracking: open rate, response rate, click rate.
Automate reminders or tasks related to interactions with your prospects.
Direct link to your calendar (Outlook/Google) to schedule tasks, appointments, or follow-ups from the CRM.
This helps structure sales follow-up and ensures that no opportunity is missed.
Pipedrive, a powerful CRM that boosts productivity
In concrete terms, how does Pipedrive support teams in their daily work, saving them time and allowing them to focus on their performance?
Automated follow-ups → fewer human errors and oversights.
Smart prioritization of opportunities → focus on high-potential deals, reduce the sales cycle.
Better visibility for management (real-time reports) → faster decision-making.
Reduced administrative time for sales reps → more time spent on contact and negotiation.
Mobile/calendar synchronization → smooth workflow even when on the go.
Almakom, your local partner
At Almakom, we support Swiss SMEs in their digital transformation by integrating ERP and CRM solutions tailored to their business. Our approach is based on proximity, understanding real needs in the field, and pragmatic change management to ensure long-term adoption and performance.
Whether you are considering implementing Pipedrive as your sales CRM or connecting your CRM to an ERP such as Microsoft Dynamics 365 Business Central, our experts will help you build a coherent, secure, and scalable ecosystem.
We don't just deploy tools: we help your teams understand them, master them, and get the most value out of them, thanks to ongoing support, from design to hypercare.
👉 Choosing Almakom means choosing a trusted, agile, and committed partner that puts people and performance at the heart of every project.
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